Sergent Major, the story of a French brand with a conviction: it is developing the imagination that children best grow. 

That’s why, since 1987, we have designed in our workshops in France clothes, accessories and even original toys that are wonderful stories to tell, invent, reinvent and play.

What makes us so different?

• A know-how developed in the last 35 years in collaboration with experts in ready-to-wear for kids
• Our attention to detail: designs, embroidery, patches or buttons are all created exclusively to stimulate the imagination of children.
• Our exclusive prints designed especially for the brand by our illustrators