Sport Zone, one of the largest sports retail companies in Portugal, started its activity in 1997, with the Sonae group as promoter. Following a growth strategy, it began an internationalization process in 2008, opening its first store in Madrid and, in 2014, it opened its first franchise store in Ceuta. With 21 years of history, Sport Zone now has more than 2,000 employees and 110 stores, most of them located in the best shopping malls, spread over 6 different countries.