GUESS was founded in 1981 by the Marciano brothers, who left the south of France in search of the American dream. Inspired by European influence, the Martians redefined denim.
It quickly became a symbol of a young, sexy and adventurous lifestyle. Over the decades, GUESS has invited people to dream with its iconic and timeless ad campaigns that transformed unknown faces into famous models.
Today, GUESS is a truly global lifestyle brand with a full range – jeans, apparel and accessories offered in over 100 countries worldwide.