Perfumaria Primor was founded in 1953 as a family business.

Over the years, it has always known how to offer its customers the latest in perfumery, cosmetics, hygiene and body care, at the best prices on the market.
It has been able to adapt to the sector’s trends and is characterized by being in constant evolution, incorporating new brands daily and offering the latest trends.

The innovative business concept that Primor applies to all its establishments defines a great differential in the multi-brand space, where luxury products are combined with essential items and services, accessories and gifts for all ages, in an original and very attractive, creating differentiated, specialized spaces and independent sections.

  • What you can find at the Primor store in Forum Algarve:
  • High quality perfumery and cosmetics. Brands like Dior, Armani, Lancome, YSL, Carolina Herrera, Loewe, Bvlgari… at unbeatable prices;
  • Beauty: low cost cosmetics section with high quality brands like Essence, Catrice, Sleek, among others;
  • A wide variety of good quality items, priced between €1 and €2.99, such as: colognes, air fresheners, toiletries, make-up, decorative items, stationery, gifts, etc;
  • Pharmacy: cosmetics, personal hygiene products and natural products from brands such as Vichy, La Roche Posay, Avène, Klorane, among others;
  • Space dedicated to hair care;
  • Republic of Korea: ancient Eastern philosophy and wisdom applied to cosmetics, brands such as Skin79, Etude House, Tony Molly, etc;
  • Space dedicated to the world of make-up and mass-market cosmetics such as L’oreal, Maybelline, Maxfactor, Bourjois, Rimmel, etc.