Rituals Cosmetics is a brand dedicated to sustainable personal wellness in the luxury beauty industry. One of the main founders of integrating body, bath and home care into a single portfolio, which encourages transforming daily routines into more meaningful moments.

Each product is inspired by an ancient tradition, allowing you to find happiness in the little things. With a broad portfolio of innovation in body care, home fragrances, natural skin care and home products, Rituals invites consumers to enrich their world with moments of well-being.

Founded in Amsterdam in 2000, Rituals is a global industry specialist in over 33 countries, present in vibrant cities such as London, Paris, Hong Kong and New York with nearly 1000 stores, 2750 shop-in-shops and 5 spas. Dedicated to its sustainable approach to Ecology, Conscience and Solidarity, Rituals is proud to be a certified B CorporationTM. As part of Rituals’ commitment to continually improving its social and environmental impact, the brand is focused on formulas with over 90% ingredients of natural origin and on packaging that is refillable, recyclable or made from recycled material. Additionally, Rituals is an avid supporter of 3 charities.

In a world of luxury brands, Rituals aims to pioneer the luxury standard of uniting beauty and wellness for a sustainable future.